虽然苹果以往在6月份推出新手机时距第三财政季度结束可能只有几周时间了,但新手机在这短短几周的销售量却会对公司当季业绩产生巨大影响。苹果去年推出的iPhone 4仅在三天之内就卖出了170万部,相当于iPhone手机第三财政季度总销量的20%。
While a new device historically may have counted for only a few weeks of sales in the June quarter, it has had an outsize impact. Last year, Apple sold 1.7 million iPhone 4s in just three days -- 20% of the quarter's iPhones.
即使没有新款iPhone的提振,智能手机市场的火爆也能对苹果公司业绩产生很大推动作用。据研究机购Strategy Analytics估计,6月份当季全世界的智能手机发货量增长了71%。在这种情况下,市场预计iPhone手机这一季度的销量将比去年同期的840万部增长一倍,也就没有什么可奇怪的了上海翻译公司。
Even without such a boost, the momentum of the smartphone market can carry Apple a long way. Strategy Analytics estimates global smartphone shipments increased 71% in the June quarter. No surprise, then, that iPhone sales are expected to be about double the 8.4 million reported for the year-earlier period.
鉴于欧洲的经济动荡局面,iPhone在那里遭遇销售疲软也就不难理解了。但iPhone在欧洲销售遇冷也有可能缘于一个更为棘手的问题:使用Android操作系统的手机正在赢得市场,这一软件系统是由苹果的竞争对手谷歌(Google)开发的,目前已为大量智能手机所选用。目前,价格较为便宜的低端Android手机已出现在一些市场上英语口译。
Weakness there is understandable given economic upheaval. But it likely also reflects the more troublesome issue of gains being made by Apple's big rival: Google-backed Android software that powers numerous smartphones. Cheaper, low-end Android devices now are appearing in some markets.